Real Estate Marketing: How and Why to Batch Content

What is Content Batching?

Content batching is the process of creating similar sorts of content in batches that require the same systems and processes, etc. all in one go.

Translation relevant to you: It’s creating several weeks worth of Social Media posts and scheduling them in advance so you can focus on other things like… closings, clients, networking, etc. It is consolidating your Social Media activity down to the nitty gritty.

Why Batch Content?

It’s what all the Marketer’s do, and it is proven to:

• Save you time
• Post consistently
• Reduce Stress
• Keeps you on schedule
• Skyrockets your productivity
• Allows you to focus on other tasks

Tools you will be using

• Meta Business Suite (Facebook & Instagram)
• Creator Studio (Facebook & Instagram)
• Word/Google docs (for simple content creation and planning)

Let’s start small

You want to set a goal and we recommend starting small. Perhaps 2 posts a week would be a great place to start. Then build your plan to 1 post a day.

When you are ready: Carve out a few hours and open up that Word document. Start by picking two days of the week you want to post.

Example: Tuesday & Thursday

Open your calendar and find those dates for the next few weeks. In the above graphic you can see my calendar with circled Tuesday/Thursday dates. It’s now becoming less intimidating as realistically I only need to write 7 days of content.

Now, list it!

List the dates you have selected into your word document. Leave some line space after each date so you have room to write.

• 8/11/22: Share a common myth in your niche
• 8/16/22: Share a common mistake a beginner makes in your industry (FTHB? New Realtor?)
• 8/18/22: Share a good go-to website you use often to get your news
• 8/23/22: Share a funny/personal story
• 8/25/22: Share 3 facts about you that people might not know
• 8/30/22: Share a formula to achieve x result (good credit score? Down payment?)
• 9/1/22: Share something you have learned from another peer in your industry.

and so on…

Some more content ideas

• Educational: Tips & Tricks, How-to’s, Industry Stats, Answers to FAQs, Checklists, Case studies, Infographics, Fun Facts
• Engaging: Ask a question, Take a poll, share a quiz
• Entertaining: Fun holiday personal picture, memes, jokes, reels, throwback, contest, gifs
• Promotional: Product/Service post, client reviews, case study, status on closing shout-out, special discount
• Inspirational: Share an achievement, quotes, trivia, amazing facts, client journeys, success story, before & after

Create images

After you have a draft of your content you will need to find some related images. Canva is a great resource for those not fully trained with using bigger platforms like Photoshop. It is VITAL you pay attention to where you are getting images from. The easiest rule to use is:

1. Did I take the photo myself, therefore I own it?
2. Do I have permission to use this image?
   • Did I pay for a license to use this?
   • Did I personally ask someone permission.

Grabbing an image from a search result (like google images) is a BIG NO-NO.

Tips on Image Sizes for Social Media

• Profile Pic: 320px x 320px
• Stories: 1080px 1920px
• Reels: 1080px x 1920px
• IGTV: 1080px x 1920px
• Carousels:
  • Portrait: 1080px x 1920px
  • Square: 1080px x 1080px